Let's Exercise

We thank all of those who have visited this site and those that we have spoken to regarding the rBods mission over the last several months. In a nut shell, we were trying to fund a start-up that focused on a long term social goal of creating a free community platform that focused on healthy living, routine exercise and preventative medicine. This platform would encourage parents and grandparents to set examples for their kids and grandkids by actively participating and teaching them the benefits of these endeavors. We see a not so distant future where people use test devices in the home to take blood, urine, sweat, saliva samples and have them immediately diagnosed over the Internet with prescriptions written, drugs shipped, family counseled, caregiver supported simultaneously. We see this as a disruptive change to today’s archaic system, where preventative care becomes the new ‘primary’ care, a platform where everyone’s family and friends are empowered to help him/her live happier and healthier lives. Most of all, we envision a caring and contributing community who’s primary focus is healthy living. We believe that all these things should be done ‘under one roof’ so we do not continue to have a fragmented healthcare system that is controlled by wealth generation instead of public good. We believe that this platform should be free to all users allowing the poor to take part as well as the wealthy…that is why we created an L3C company…a company that has a social mission at its heart instead of a financial one.

Unfortunately, we were not able to acquire non profit capital to continue the rBods mission full time, so Cathy and I will be advocating healthy living from the side lines in the future.  Thanks again for all the wonderful support you have given us.

Since both Cat and I have backgrounds of owning our own small businesses, and I had earned an executive MBA, we naturally considered building rBods as a normal for-profit company. Our vision of a motivational social network requires lots of capital that we simply do not have, so we started attending Venture Capital conferences in search of partners to get started. We loved watching entrepreneurs giving pitches to these venture capitalists, a truly exciting experience! Unfortunately, the extreme emphasis on profits didn’t fit our plan for creating a social network with a primary focus on creating common good… a healthier, happier society with less debt. We didn’t want rBod’s future dictated by profits over social good. So then we looked at the non-profit model. That didn’t fit either. As a businessman I just couldn’t see myself asking for donations every year to sustain a business that I knew was capable of carrying itself within a few years.

I searched for business models that successfully contained both elements of a for-profit and a non-profit to no avail. This dilemma dominated our thoughts as 2008 rolled around, which turned out to be the toughest year of our lives! I broke a couple of ribs on January 3rd by falling on some concrete steps while